Why Advertise?
The SUN ‘n FUN Aerospace Expo is the “start of the aviation / airshow season” in North America. According to many of our exhibitors, SUN ‘n FUN is a “selling” show. Many of our guests have an interest in new technologies and innovative products and many are coming out of a long winter with limited flight-time and pent-up buying interests. They come to SUN ‘n FUN because it is the first to find what they are looking for!
SUN ‘n FUN offers a variety of opportunities that impact the “purchase ready” pilots and aviation enthusiasts who attend each year. The variety of advertising media enables each exhibitor to design a marketing program which will support the investment each has made as an exhibitor at the show and achieve the results they expect.
Please download the 2021 SUN ‘n FUN Advertising Packet, it includes an “Advertising Opportunities & Information” section to this packet. It provides a bit more detail on the products included as well as our current statistics. We hope you will find this information useful when determining your advertising needs for the coming year.
What to do next…
Please review the 2021 SUN ‘n FUN Advertising Packet to discover all promotional items and pricing available. This package contains four advertising contracts; the first provides advertising for the In-Flight Guide, Expo Map (Map will be inserted into the In-Flight Guide) and SUN 'n FUN Website. Please be sure to review our discount and combo packages.
The second contract provides onsite and pre-event marketing opportunities, such as On-site Tram Panels, Window and Pathway ads. This contract also includes Movie Night promotions.
The third and fourth contract include Bottled Water, Announcements on SUN 'n FUN Radio and placement on the Virtual Airshow Website, the SUN 'n FUN Home Edition!
Our advertising mechanical requirements can be found on the final page of this package, please share this information with your ad designer or production department.
You are also invited to visit any of the links below which will give you details and pricing on individual advertising products.
2021 Deadlines:
In-Flight Guide – February 15
Expo Map – February 15
On-site Courtesy Trams – March 1
SnF Radio Announcements – March 1
Movie Night – March 1
Window & Pathway - March 1
Website – Year-round Placement
Questions or more information, please call 863-904-4003 or email: advertise@flysnf.org.
DISCOUNT PACKAGES
The SUN ‘n FUN Aerospace Expo Fly-In & Expo is celebrating its 47th year! Our event is a six-day aviation extravaganza that hosts over 500 aviation exhibitors, sponsors, advertisers and over 500 national and international media representatives. We welcome guests from all fifty states and from over 80 countries.
Promote your product throughout the year and during the SUN ‘n FUN Aerospace Expo in several ways, such as the In-Flight Guide, Expo Map or the SUN ‘n FUN Today daily newspaper (published by GA News), which are distributed to over 25,000 guests during the week. They provide our guests with event information and souvenirs to take home. Secure an ad panel on our onsite trams and get your advertisement seen from one end of the campus to the other!
Looking for digital advertising? Our website has over 173,000 unique users and over 381,000 sessions leading up to the event. Weather Tap Pro weather stations are positioned around the campus and accommodates rotating ad placements. Our Jumbotrons are highly visible during the airshow and other scheduled event activities.
IN-FLIGHT GUIDE & EXPO MAP
It is a package deal for our guests! The In-Flight Guide and the Expo Map are provided as a combo package. A handy digest size reference guide (7×10) that will be a single source for convention information, providing schedules and guest information; including campus maps and facility diagrams. It will contain all the needed information for our attendees to stay up-to-date on all SUN ‘n FUN activities. The Expo Map is inserted into the In-Flight Guide to complete this informational package. The In-Flight Guide will be printed on glossy light-weight paper.
The Expo Map provides great exposure for exclusive or multiple advertisers. While one side of the folded map contains the convention site map with indexes for guests to utilize during their visit, the reverse side provides great visibility for our advertisers. Be an exclusive advertiser on the Expo Map or choose from our multi-size ad options.
Print ad sizes for both the In-Flight Guide and Expo Map have been standardized to simplify ad placement and help you take advantage of bundle discounts. Over 25,000 copies of the In-flight Guide and Expo Map will be produced.
DON’T FORGET TO BUNDLE
BUY TWO – Purchase two SUN ‘n FUN ad placements (not including SUN ‘n FUN Today!) and receive a 12% discount on the purchase of two ad placements. Agencies submitting contract and artwork will receive a total discount of 18% on two ad placements.
BUY THREE – Purchase three or more SUN ‘n FUN ad placements (not including SUN ‘n FUN Today!) and receive a 20% discount on the entire ad purchase. Agencies submitting contract and artwork will receive a total discount of 25% on three ad placements.
BUY EARLY and SAVE – Secure your ad placement with contract and payment by 12/31/2020 and receive an additional 10% discount. This discount is not available in combination with combo discount packages.
Sponsors who advertise can receive special advertising opportunities and discount packages.
Contact Malonie Ayers, our Business Development Manager, and she will be happy to assist with any questions you may have. 863-904-4061 or MAyers@flysnf.org
In-Flight Guide
Contract & Ad Materials Due: February 15, 2021
We are sticking with our new publication format started in 2019, a combination of the former event program and info guide. The In-Flight Guide is a handy digest size reference guide (7×10) that will be a single source for convention information, providing schedules and guest information; including campus maps and facility diagrams. It will contain all the needed information for our attendees to stay up-to-date on all SUN ‘n FUN activities.
The Expo Map will be inserted into the In-Flight Guide to complete the info package. The In-Flight Guide will be printed on glossy light-weight paper. Print ad sizes for both the In-Flight Guide and Expo Map have been standardized to simplify ad placement and help you take advantage of bundle discounts.
- Advertisements enjoy high exposure frequency, given the rich value of this reference guide.
- Cover, full page and partial page advertisements are available in both the In-Flight Guide and Expo Map (ad sizes have been standardized for both publications)
- All paid attendees are provided a complimentary copy
- Eco-friendly paper & inks
Ad Sizes and Rates
COVER POSITIONS
Outside Back ………….. $3,850
Inside Front or Back…..$3,425
FULL PAGE
4-Color ……………………. $2,700
2-Color & B&W ………… $2,000
ONE-HALF PAGE
4-Color……………….,….. $1,750
2-Color & B&W………… $1,210
ONE-QUARTER PAGE
4-Color……………………….. $880
2-Color & B&W …………….$660
ONE-EIGHTH PAGE
4-Color……………………….. $620
2-Color & B&W……………..$500
Expo Map
Contract & Ad Materials Due: February 15, 2021
The Expo Map is a tri-fold, full-color detailed map of the SUN ‘n FUN convention campus; providing a clear visual guide of key interests, activities and guest services. The Expo Map, a key part of the In-Flight Guide combo, is a fully-removable insert. The layout for the Expo Map provides limited, prominent ad space on the portion of the insert that extends beyond In-Flight Guide borders. Take advantage of the Expo Map Tab ad location while space is available. An exclusive Expo Map sponsorship is available if you act fast!
- Receive complimentary ad space on our “You Are Here” signs with the purchase of an ad in the Expo Map (limited space available – please check box on contract to participate)
- Cover, full page and partial page advertisements are available in both the In-Flight Guide and Expo Map (ad sizes have been standardized for both publications)
- Advertising options include one-eight, one-fourth, one-half, and full-page panels. Options also include tab ad space or a full map sponsorship.
- Print ad sizes for both the In-Flight Guide and Expo Map have been standardized to simplify ad placement and help you take advantage of bundle discounts
- All paid attendees are offered a complimentary copy
- Over 30,000 copies of the In-flight Guide and Expo Map will be produced.
- Eco-friendly paper & inks
Ad Sizes and Rates
Exclusive Map
$12,000
Full Page Panel
$2,850
1/2 Page Panel
$1,800
1/4 Page Panel
$1,050
1/8 Page Panel
$660
Back Tab
$2,800 (limited 1)
On-Site Courtesy Trams
Contract & Ad Materials Due: March 1
Side & rear billboard panels available on fifteen trams servicing the transportation needs of event guests and volunteers on designated routes mapped throughout the SUN ‘n FUN campus.
- Advertising options include exclusive tram (all three sides) and individual side or rear panels.
- Panel size provides high impact with universal reach of the SUN ‘n FUN guests throughout their stay.
- Tram routes service all areas of the campus including the main parking area and campground.
Ad Rates and
Panel Positions
EXCLUSIVE TRAM (Three Sides)
New One-Year Contract: $2,962
One-Year Renewal (repeat artwork): $2,222
ONE SIDE PANEL
New One-Year Contract: $1,383
One-Year Renewal (repeat artwork): $1,037
BACK PANEL
New One-Year Contract: $850
One-Year Renewal (repeat artwork): $625
EXHIBIT EXPRESS (New for 2021!)
New Front Panel: $1,250
New Side Panel: $725
EXCLUSIVE PARKING TRAM
(Five Positions)
New One-Year Contract: $2,730
One-Year Renewal (repeat artwork): $2,047
SUN ‘n FUN Radio Announcements
Script Deadline: March 1
EXPAND YOUR VISIBILITY AT SUN ‘n FUN ON SNF RADIO 1510 AM
- SnFRadio announcements reach attendees locally on our 1510 AM broadcast and worldwide via our audio stream on LiveATC.net/snfradio.
- Announcements are aired prior to and during SUN ‘n FUN. Announcements are also added to our year-round SnF Radio programming loop which will provide additional exposure for your company throughout the year.
- In addition, purchasing a SnFRadio ad package qualifies you for a live interview on SnFRadio, giving you approximately 10 minutes to promote your company live on air.
- As an added value, your announcement is posted on the internet for you to share. (Example: http://tinyurl.com/Sponsor-Sportys)
- We also provide visibility for your company by placing your logo on promotional signage located on the SnF Radio broadcast deck adjacent to the popular Sunset Grill.
- Additional packages & sponsorship opportunities are available; please contact us for more SnFRadio exposure options.
- A direct website link from the SUN ‘n FUN Online Exhibitor Directory to the advertiser’s website, if provided. (current exhibitors who advertise only)
Ad Rates for Radio Announcements
ANNOUNCEMENTS
2 – thirty second spots per day / 6 Days………. $300 (12 spots)
4 – thirty second spots per day / 6 Days…………$575 (24 spots)
Customized packages are also available.
MOVIE NIGHT
Movies donated by: Steve Mormando, Belle & Blade, Inc. – Exhibit Space N-072 & 073
Join Us @ Ace’s Flyin’ Flix!
An EVENING at the MOVIES!
Advertise your business or service at our new outdoor movie location: the convention campground!
- Your choice of Sunday through Saturday nights or secure all week!
- Receive 15 minutes of pre-movie on-screen promotion and banner options, in addition to recognition on movie schedules published on our website and printed promotional materials.
- Complimentary info guides that contain movie schedules are provided to all weekly campers, weekly general admission ticket buyers, 9/27 Club Members, International tour groups and airshow performers.
Our outdoor movie theater will be located in the convention campground and provide nightly entertainment to our campground guests and those guests who choose to extend their visit to enjoy our evening activities.
Movies will be shown starting Sunday night through Saturday night!
Secure your night today and be a part of the show!
One Night (Sunday or Monday): $699
One Night (Tuesday – Thursday): $799
One Night (Friday or Saturday): $899
All Week: (7 nights): $5,000
JUMBROTRON Digital Signage
Contract & Ad Materials Due: March 15, 2021
Partnering with Live Airshow TV, SUN ‘n FUN brings the Jumbotron promotional experience to you via a 3-day promotional opportunity.
There are several digital packages available to insure a perfect fit for your advertising or sponsor plan for SUN ‘n FUN. See the table to the left for more details.
The screens are 27 feet wide at a 16:9 ratio and visible from the airshow viewing area. Screen content is scheduled via closed-circuit to be fed into our VIP chalets and food service areas for additional exposure.
2021 Ad Options & Rates
| PACKAGE | ASSET TYPE | SHOWTIME | SCHEDULE (FRI-SUN) | IMPRESSIONS | PACKAGE VALUE |
|---|---|---|---|---|---|
| Billboards (basic) | Static Image | Morning | Constant Rotation 0900-1030 | 300,000 | $500 |
| Billboards (intermediate) | Static Image | Mid-Day, during Announcer Stand Interviews | 1030 - 1200 | 1.2M | $1,250 |
| Billboards (deluxe) | Static Image | Mid-Day, during Announcer Stand Interviews | Constant Rotation 0900-1200 | 1.6M | $2,500 |
| Video Spot - Basic | Video w/ PA sound | Early Afternoon, Air Show Opening | 13 Plays 1200-1400 | 1.1M | $5,000 |
| Video Spot - Mid | Video w/ PA sound | Afternoon, Main Air Show | 7 Plays 1400 - 1600 | 1.1M | $10,000 |
| Video Spot - Prime | Video w/ PA sound | Air Show Main Acts | 10 Plays 1600 - 1700 | 2.1M | $25,000 |
NOTES
Impressions are per sponsor, for jumbotron screen views only.
Excludes up to 25% additional impressions from mobile app, chalet/off-flightline screens, Onsite OTA or local CATV broadcast, web streaming, on-demand post-event.
Billboard ads will rotate constantly during the period in 30 second intervals, with a cap of 8 advertisers.
Website Ads
AD PLACEMENT AVAILABLE YEAR-ROUND
The SUN ‘n FUN website has over 150K page views per month year-round and builds to 1.6M page views in the four months prior to the event.
- Promote your product or service represented year-round on the SUN ‘n FUN website.
- Don’t miss the chance to be seen by essentially every visitor to our site.
- Advertisements appear on almost every page of the conventional and mobile website in a rotating format.
- Statistical information for ads placed can be provided to the advertiser.
Specs
Web Ad Size for a vertical web banner – 300 X 600 Pixels (72 dpi) – Graphics will be accepted in .jpg or .png formats. Ads will appear on all pages of the website in a rotating format. Please be sure to include the hyperlink when submitting your contract for web advertising. Ads can be placed on our website throughout the year.
Ad Rates & Duration
All Website Pages
3 Months: $1,950
6 Months: $2,800
12 Months: $4,420
*Ads will be placed on all available pages providing ad space on website or section in a rotating format.
Advertise on our
Internet Splash Pages!
Advertising and Sponsor opportunities are available with logos, website links and URL redirection which can be displayed on our splash pages that appear during the login process.
Contact advertising department at advertise@flysnf.org
